Rob Ristagno shares the latest podcast from the series CEO Campfire Chat. In this episode, the CEO and co-founder of Matillion shares how he moved the company focus from mining exceptional data to how the analytics could be used. When you ask Matthew Scullion, CEO and co-founder of Matillion, what his company’s vision statement is today, he’ll answer that it is “to make the world’s data useful.” However, when he co-founded the company in 2011, you would not have heard…

  In this post, David Edelman tackles the issue of data collection for marketers and why the customer experience will lead the way forward. With the much publicized rollout of Apple’s app transparency tracking framework, and the elimination of third-party cookies on Chrome, marketers are about to lose cherished sources of data that have long powered their targeting and attribution initiatives. When you look at most of the advice popping up on what to do though, it tends to focus…

  Christophe De Greift identifies the problem of low data literacy and shares four rules that can improve statistical data during COVID-19 and our understanding of the situation.  The world was caught off guard by a new virus that we are still trying to understand. If we turn to official sources to find answers to our questions, we often find graphics that are not very relevant and even misleading about COVID-19. In the era of artificial intelligence and predictive analytics,…