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Data collection

Data collection

Rob Ristagno shares the latest podcast from the series CEO Campfire Chat. In this episode, the CEO and co-founder of Matillion shares how he moved the company focus from mining exceptional data to how the analytics could be used. When you ask Matthew Scullion, CEO and co-founder of Matillion, what his company’s vision statement is […]

  In this post, David Edelman tackles the issue of data collection for marketers and why the customer experience will lead the way forward. With the much publicized rollout of Apple’s app transparency tracking framework, and the elimination of third-party cookies on Chrome, marketers are about to lose cherished sources of data that have long […]

  Christophe De Greift identifies the problem of low data literacy and shares four rules that can improve statistical data during COVID-19 and our understanding of the situation.  The world was caught off guard by a new virus that we are still trying to understand. If we turn to official sources to find answers to […]