Rob Ristagno shares a post on the benefits of customer segmentation. The customer segmentation process begins by identifying all the types of customers who buy from you. The next step is to zero in on the segments that generate the greatest revenue with the least amount of effort. Once you’ve found those high-value segments, it’s time to start engaging with them. When you focus your sales and marketing efforts on your high-value segments, everything becomes easier.  Your sales cycle shortens…

  Barry Horwitz shares a post to help you define and improve your business model.  According to Mark Johnson, co-founder of Innosight, a business model is simply this: “The way a business creates and delivers value for a customer while also capturing value for itself in a repeatable way.” It’s a straightforward concept, but important enough that academics and consultants alike talk about it frequently. For example, in my work with entrepreneurs — both established and “would-be” (i.e., students at…

Umbrex is pleased to welcome Murat Çeliksoydan with Valueplus Consulting. Murat is currently working as a partner in Valueplus Consulting, a boutique consulting firm focused on supply chain consulting, working capital management and transformation projects. Murat has more than 10 years of experience in supply chain management, operation model design, process management, channel strategy, customer segmentation and value proposition design. He has experience in production, consumer products and retail sectors. He has worked in in Middle East region through his…

  Hugo Bernier shares his expertise in technology to explain how gateway services work and how to install one.  When using cloud-based services like Office 365 and the Power Platform, it can be challenging to integrate with your on-premises resources. All of a sudden, your on-premises databases, APIs, file shares, and even your existing on-premises SharePoint infrastructure become impossible to reach. At least, not without making some giant holes in your firewall. At our recent Toronto Citizen Developer User Group…