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Customer Relationships

Customer Relationships

If customer communications are a weak spot in your company, this article from Jeremy Greenberg may help improve communication and, consequently, relationships.  As business owners and leaders, we know that our customers are the lifeblood of our companies. Without them, we wouldn’t exist. When customers leave us for our competitors, express dissatisfaction, or want to […]

While (most) dogs can be trained, Jeremy Greenberg found that (many) customer service skills must be learned, often through trial and error, or, in this case, through email.  Two years ago, I adopted a very cute Cheagle (Chihuahua-Beagle mix) named Buddy. Buddy was abandoned by his owner in North Carolina and rescued by an organization […]

In this article, Anastasia Ksenofontova explains why studying both the relationship and transactional insights of your B2B customers is the first step in establishing customer success.  In the B2B world, salespeople are traditionally the only reliable source of information about customers. Conversely, salespeople consider the marketing function to be out of touch with reality. Product […]

In this post from his company website, Jeremy Greenberg shares the ten tenets of the customer diplomacy movement. As business owners and leaders, we know that our customers are the lifeblood of our companies. Without them, we wouldn’t exist. When customers leave us for our competitors, express dissatisfaction, or want to see a change in […]

Anubhav Raina shares a convincing post on the power of influencing others. Being able to influence someone on a key issue is the single greatest superpower you can have. From convincing a client or boss to try out your idea, to being able to guide your family into seeing things your way. Humans are influencing […]

Xavier Lederer identifies a key component that must be considered when building a strategy for growth.  You are not competing directly against your competitors, you are competing to be unique in the marketplace.” What does your most valuable prospect look like? “Probably a lot like your existing valuable customers. The easiest and most profitable growth […]

  James Black provides an update on how COVID-19 forced museums and cultural institutions to reshape how they interact with the public and still provide an engaging experience. As the WSJ noted, “With galleries and museums closed due to Covid-19, online offerings blossomed—giving viewers the chance to experience outstanding exhibitions and masterpieces in a new, […]

  Amanda Setili asks us to think about how interaction with clients has changed and what expectations will be in the years ahead. Imagine that it’s three years in the future, in 2024. Largely gone are the days of flying somewhere to meet with a customer for an hour or two. Customer expectations have changed […]

  Robbie Baxter shares a video and transcript of this interview on subscription-based business with insights on how to quantify the value of customer relationships.  Revenue from loyal customers is more valuable than anonymous transactional revenue–it’s more predictable and more profitable. But until recently corporate valuations haven’t had a way to distinguish the quality of […]

  Robbie Kellman Baxter shares her latest post on key subscription-based business strategies. This week she covers the new metrics of subscription models. Selling is hard. You have to find the prospects, attract their attention, build their trust, understand their needs and goals, and then get them to sign the agreement. It’s much easier to […]