customer insights

customer insights

Umbrex is pleased to welcome Béa Beste with Headhackers. Béa Beste has more than 25 years of experience in all areas of branding and customer insight thanks to 15 years of entrepreneurship, 6 years of strategy consulting, 4 years of TV and 4 years of agency experience. She founded digital start-ups (Tollabox, Tollabea) and a […]

Duygu Cibik shares an evergreen post on customer success manager (CSM) profiles. This is another question that CEOs and other executives raise often. Clearly, desired CSM profile depends on your expectations from CSMs tied to CSM role definition. I’ve summarized my expectations in a previous post titled “What is Customer Success?” and I’ll cover the […]

Umbrex is pleased to welcome Heidi Beck with Kuglin Beck Advisory.  C-Suite people focused executive who brings a unique skillset to align multiple stakeholders to challenging, transformative, and often difficult decisions across leading influential organisations (public and private). Heidi has deep strategy, transformation, and organisational design experience and broad application of general management in both […]