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customer insights

customer insights

Duygu Cibik shares an evergreen post on customer success manager (CSM) profiles. This is another question that CEOs and other executives raise often. Clearly, desired CSM profile depends on your expectations from CSMs tied to CSM role definition. I’ve summarized my expectations in a previous post titled “What is Customer Success?” and I’ll cover the desired CSM skills and experience in line with those expectations.     Consultative skills To be able to provide advice to clients regarding the product,…
Umbrex is pleased to welcome Heidi Beck with Kuglin Beck Advisory.  C-Suite people focused executive who brings a unique skillset to align multiple stakeholders to challenging, transformative, and often difficult decisions across leading influential organisations (public and private). Heidi has deep strategy, transformation, and organisational design experience and broad application of general management in both corporate functions and business roles (with P&L responsibility.) Deeply passionate about creating high performing, diverse, and truly inclusive teams, Heidi is committed to improving leading…