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customer engagement

customer engagement

In this article, Danielle Anderson explains why C-Suite executives and CX leadership should look to behavioral science to improve the customer experience.  In a world where we as consumers are spoiled for choice, brands are continuously searching for ways to differentiate themselves from competition, gain our attention and ultimately win our loyalty. To successfully compete […]

David Edelman shares a post on how AI can reach more people than ever before. #GenAI can transform the process of collecting feedback from consumers, reaching more people across more demographics than ever before, and learning more about what they really think. Here’s how: https://lnkd.in/e3WeFuZZ hashtag#CX Read the post on LinkedIn.

In this article, Matthew Egol explains how to turn marketing personas into actionable micro-segments.  Get Beyond Net Promoter Score (NPS) Your CX investments will have the highest ROI when they are based on actionable insights into the propensity of your customers to engage with your brand. Beyond using personas to spark ideation across all four […]

Xavier Lederer explains how to grow your company by focusing on your customers.   You are not competing directly against your competitors, you are competing to be unique in the marketplace. What does your most valuable prospect look like? “Probably a lot like your existing valuable customers. The easiest and most profitable growth will be achieved […]

Amanda Setili provides business intelligence from a small business owner who found a solution to the issue of finding workers during the pandemic.  “Like many businesses, Dan & Whit’s General Store in Norwich, Vermont has been having a problem finding enough workers. Out of desperation, they came up with an out-of-the-box solution. One longtime customer […]

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David Edelman shares an article that extols the benefits of video as an effective business communication tool.   “When you buy a new car, do you really want to learn about it from a 300-page manual, or would you rather have a curated curriculum of two-minute videos that you work through at your own pace, […]

Xavier Lederer explains a key step to take to help grow your business. You are not competing directly against your competitors, you are competing to be unique in the marketplace. What does your most valuable prospect look like? “Probably a lot like your existing valuable customers. The easiest and most profitable growth will be achieved […]

Kaihan Krippendorff takes a look at the history of the music industry to demonstrate how Spotify excels at delivering customers what they want when they want it.  In 2006, a pair of Swedish entrepreneurs banded together to fight an ongoing problem: Piracy in the music industry was costing artists, retailers, and record companies billions of […]

Kaihan Krippendorff identifies how the concept of a flywheel can be applied to business.  Most evenings, when I’m not traveling, I make time to get in at least half an hour on my Peloton bike. It helps to wind down at the end of the day. I’ll turn on a show (lately I’ve been slowly […]

Robyn Bolton challenges an article posted in Fast Company that claimed the most popular design thinking strategy is BS. How might we ruin a perfectly good and useful tool?” This might not be the question that innovators, design thinkers, and brainstorm facilitators wanted to answer.  But it seems that it’s the one they did. “The […]