In this article, Susan Hamilton Meier tackles the issue of communication and climate change, and applies principles of branding to overcome barriers in communication. I talk a lot with my clients about empathy. Putting yourself in the other person’s shoes when you’re trying to get your message across. Speaking their language. Meeting them where they are. It turns out that one of the key barriers to combating climate change is scientists’ refusal to tell their story in a way that…

Guillermo Herbozo shares a few key tips to ensure a positive outcome when conversing with a customer.  Most conversations, whether you’re in sales, customer service, retention or any other customer facing position, start with a greeting. Then they move along until close and follow up. Now, how often do you review the customer conversation practices in your organization to see how they can be improved? This post is an invitation to do precisely that. Its focus will be reviewing best…

David Burnie shares a post from his company’s website that explains how chatbots are transforming financial services and insurance. “Why use chatbots? Customer expectations are constantly evolving, and the tech-savvy generation is increasingly looking to resolve queries on their own. In addition, there is a continually growing expectation for round-the-clock customer service. These consumer preferences are fueling the growth of technology solutions such as chatbots. When deployed efficiently, chatbots effectively reduce operational costs while providing 24/7 interaction with the customer….