Shelli Baltman reflects on creativity, and how you don’t have to be ‘creative’ to bring it in to your day-to-day working life. ‘But I’m not creative!’ Even today, it’s hard for me to write that.  After almost 20 years as an Innovation Expert, a role where clients hire me for my creativity and fresh ideas, and a long track record of commercial success, there’s still a small, childlike part of me that wonders if I’m creative enough. My journey…