Umbrex is pleased to welcome Sarah Elliot with Elliot Enterprise Advisors. Sarah is a former Bain & Company consultant who helps organizations build customer-centric businesses for the present and the future. She has nearly 17 years of experience helping global retail, CPG, and consumer-centric organizations transform their businesses through strategic thought leadership and pragmatic operational execution. Sarah’s knowledge base is vast and expands across channels (i.e. digital, brick and mortar, omnichannel, off-price), business models (i.e. B2C, B2B2C, DTC), and functional…

Umbrex is pleased to welcome Nisha Mendelsohn with Mendelsohn Strategy.  Nisha Mendelsohn has over 15 years of experience in management consulting and business operations, specializing in the CPG/food & beverage sector. Most recently, Nisha served as Chief Operating Officer and led food & beverage investment strategy at Sapling Capital, a Los Angeles based single family office. Prior to forming her consulting practice in 2015, Nisha oversaw the wine direct-to-consumer business for FIJI Water-owned brands, JUSTIN Vineyards & Winery and Landmark…

Umbrex is pleased to welcome Robert Tas.  Robert has spent his career as Visionary Chief Growth/Marketing Officer (CMO), change catalyst and digital pioneer with a history of success leading transformations and igniting revenue growth by defining brand marketing strategies, use of data analytics and using digital as a performance weapon. His experience spans D2C e-commerce, financial services, CPG and Telecom industries. He has managed large transformational efforts, worked with leading agencies and managed media budgets in access of $250M. He…

Umbrex is pleased to welcome Luke Secosky with Secosky Consulting Group.  Luke is the founder and owner of Secosky Consulting Group. Prior to starting his own independent consulting business, Luke spent 8 years at Bain & Company – 5 years as a Practice Manager for Bain’s Americas Consumer Products & Retail Practice, and 3 years as a generalist consultant. Luke has also worked in a variety of strategy, operations, and analysis roles for Yum! Brands (Pizza Hut) and Goldman Sachs. Luke…

Umbrex is pleased to welcome Gennadiy Goldenshteyn with First Principles. Gennadiy Goldenshteyn is leveraging almost 20 years consulting and progressive line leadership experience to launch his own consulting firm, First Principles, in September 2019. First Principles breaks down seemingly complex strategy and operations problems down to their foundational basics (i.e., first principles) and creates implementation programs to systemically drive improvement. Areas of Gennadiy’s expertise include: Product-driven and customer-focused innovation and growth strategy, based on principles of Design-to-Value and Design Thinking…