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corporate storytelling

corporate storytelling

Kaihan Krippendorff provides a reminder on the power of stories and why the narratives about your organization can shape patterns of thinking and daily behaviors within the workforce that ultimately shape the culture and business transformation.  A World Beyond Cash… Former Mastercard CEO Ajay Banga’s vision of a “world beyond cash” has resonated across a decade. The concept expanded globally in its call for customers, employees, and executives to imagine a cashless society fueled by digital payments. Banga’s leadership at…
  Susan Meier shares an always-relevant post on storytelling that explains why brevity, honesty, and making it memorable are key components of a good story well told.  There’s a passage from the childhood classic One Fish Two Fish, Red Fish Blue Fish that I personally consider to be the best story ever told: ‘My hat is old, my teeth are gold. I have a bird I like to hold. My shoe is off, my foot is cold. My shoe is…
  Jesse Jacoby shares a post that illustrates the importance of story, and why the corporate story is the key to engaging employees. We all love a good story, whether our preference is for fiction or nonfiction. It doesn’t matter if you’re reading a book, watching a movie, or listening to the news, expanding your mind watching a TEDx talk or listening to a podcast. All these media use stories to communicate their messages. Why? One reason is because it…
Umbrex is pleased to welcome Surbhee Grover with Steel & Graffiti Strategy consulting. With 18 years experience in consulting and brand management, Surbhee Grover provides growth strategy, innovation, digital and marketing advice to leading companies across consumer oriented industries (incl. food & beverage, beauty/ cosmetics, education, hospitality, luxury and digital media). She gained considerable experience during her six year tenure with Booz & Company (2004-2010). Her work has included projects such as the development of an innovation strategy & processes…