Xavier Lederer shares an article that includes the steps to be taken to help discover and confirm the mission statement of your company or brand. “Who cares about our Core Purpose?” I thought when I joined my first company. “Isn’t a Core Purpose just a few vague nice-sounding words in an employee handbook?” I couldn’t have been more wrong! As the company grew, growth pain points became more and more visible – which made me understand the absolute necessity of…

Paul Millerd shares eleven timeless insights on the value of life and work options. #1 Valuation & Options On The Pathless Path When I listen to my own podcasts, I am often surprised at how I don’t fully remember everything from the conversation. This can be embarrassing until you realize that this happens in many conversations. We remember how we feel during rather than the words being spoken. I recorded an episode about a month ago with a friend, Kris…

  While many companies pay lip service to company values, and many more don’t pay attention past the brand development and marketing stage, Xavier Lederer shares an evergreen post from his company blog that explains why establishing and maintaining core values are integral to a company’s direction, growth, and success. ‘Corporate culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur.’ – David Cummings, Co-founder of Pardot The #1 thing I wish I had…