Consumer Patterning
Consumer Patterning
In this comprehensive report, Angela Thompson shares marketing insights on Black Friday patterning. Retailers’ promotions during Black Friday were significantly reduced this year; both in number of promotions offered and the richness of those offers Retailers spread out their promotions for a longer period of time to reflect a lower in-store capacity and acknowledge a shift of consumer behavior driven by COVID-19. In order to provide a longer promotional time period, retailers were financially driven to reduce how high they…
Umbrex is pleased to welcome Nicholas Gertler with Galen/Atlantica. Nicholas is co-founder of Galen/Atlantica, a boutique agency that shapes markets and co-creates health. He works with the global pharmaceutical industry across the medicines lifecycle on issues of regulation, access, medical and policy, and with medical foundations addressing complex multi-stakeholder issues. An enduring passion is solving antimicrobial resistance, while a new focus is the proper application of artificial intelligence to medical decision-making. He has co-led a dozen initiatives bringing together senior…
Umbrex is pleased to welcome Tegan Blaine with Blue Cairn. Dr. Tegan Blaine is founder and principal of Blue Cairn Group, which specializes in consulting around climate change leadership and action. She has over 20 years of experience in climate science, policy, and international development, most recently serving as a vice president on a climate change initiative at the National Geographic Society. She also led the climate change team in USAID’s Bureau for Africa for over a decade, where she…
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