Umbrex is pleased to welcome Anthony F Ramirez. Anthony spent two years as an Expert in the Growth practice at Boston Consulting Group Digital Ventures and has been running his own consulting firm focused on growth marketing and e-commerce. Anthony has extensive experience in running direct to consumer marketing operations across consumer, medtech, and health systems providers. He is currently a MBA candidate at MIT Sloan and enjoys cooking, birdwatching, and hiking….

Chris Moe and Jonathan Willbanks share the results of this year’s Amazon Prime Day. Hi Everyone, It’s us again with a mid-year Amazon update – hope you’re having a great summer! 2021 has been an interesting year on Amazon. Supply chain challenges have remained front and center, just like 2020, and this year at times has felt soft versus some of the pandemic highs. That said, with the exception of March and April, most of our clients are seeing strong…

Bernie Heine shares an article on marketing that focuses on using neuroscience to improve marketing tactics.  Spending money can be painful. Brain scans of people buying experimental stuff with experimental money show physical pain centers being activated by perceptions of poor value items. Price is a big part of this, of course, but perception is even bigger. Bundling lots of product features under one big price tag is a good way to prevent customers from “flinching.” Car option packages are…

  Cheryl Lim Tan takes a look at how the COVID-19 virus has affected what consumers are buying after the initial panic purchases. Let’s see how the stay-at-home economy is stacking up. The American consumer has until very recently, powered close to 70% of GDP. As we settle into what may be a few months of a nationwide stay-at-home order due to COVID-19, a very different looking consumer is emerging — in yoga pants, and in desperate need of a…