Step up your marketing game with a review of your target market. James Black shares the first in a series of columns developed for AlleyWatch to guide startups and small and medium-sized businesses on best-in-class marketing principles. In this article, he identifies 3 key steps you can take to understand your target consumer. Understanding the target customer is an area that big consumer packaged goods (CPG) companies will invest a lot of market research in, sometimes to the point of…

  In a recent podcast from Subscription Stories, Robbie Kellman Baxter shares the secrets behind building a successful membership community.  We crave community. More than ever, community is what ties us together and motivates us to be our best selves every day. Increasingly, we’re finding those connections online. From clothing manufacturers to conference organizers to professional services providers, community creators struggle to build authentic, sticky, and even profitable communities. Gina Bianchini knows the secrets to strong communities. She has dedicated…