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consulting projects

consulting projects

David A. Fields provides a useful article developed specifically to win your firm more consulting projects. If you travel any major highway (a.k.a. motorway) you have passed numerous tractor-trailers hauling freight from one destination to another. Tractor-trailers provide a helpful metaphor that you can employ to improve your consulting firm’s business development process. The tractor is where the power resides, and the trailer holds the valuable goods. (Cookies in the cab for you; cookies in the back for others.) Hang…