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cognitive perception

cognitive perception

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  Tobias Baer draws attention to the danger of selective perception becoming the norm as the use of AI in online information and marketing limits the amount of information delivered.  There is a famous psychological experiment where participants intently watch a basketball game – but when asked afterwards about the gorilla that had danced around […]

Umbrex is pleased to welcome Ziad Nasrallah with High Impact Advisors.  Ziad brings in 15+ year of experience in top tier strategy consulting and private equity companies in the Middle East. He has extensive experience in performance improvement, turnarounds, restructurings, providing strategic and financial advisory to PE funds, family groups and conglomerates; with hands-on experience […]

Umbrex is pleased to welcome Ivo Sarges with Synapsos. Ivo spent 11 years with Monitor Group in Frankfurt and Johannesburg and ran Peppers & Rogers (a global customer centricity consultancy) in South Africa for another 3 years. Since 2013 he operates as an independent consultant with a focus on assisting large corporates to design, develop, […]

Umbrex is pleased to welcome Ashu Dalvi with South Pointe Strategy.  Ashu has spent over 15 years as a consultant with various firms, including A.T. Kearney and Booz Allen Hamilton. He loves working on ambiguous problems and has developed and implemented transformational business strategies for tech, transportation, and non-profit clients. Ashu recently founded South Pointe […]