Tobias Baer draws attention to the danger of selective perception becoming the norm as the use of AI in online information and marketing limits the amount of information delivered.  There is a famous psychological experiment where participants intently watch a basketball game – but when asked afterwards about the gorilla that had danced around amidst the players, nobody has seen it. It’s the literal textbook example of selective perception – in this experiment, participants were tasked with counting the…

Umbrex is pleased to welcome Ziad Nasrallah with High Impact Advisors.  Ziad brings in 15+ year of experience in top tier strategy consulting and private equity companies in the Middle East. He has extensive experience in performance improvement, turnarounds, restructurings, providing strategic and financial advisory to PE funds, family groups and conglomerates; with hands-on experience in retail and distribution, manufacturing, transportation and logistics, money transfer and B2B services. Prior to founding High Impact Advisors, Ziad was Managing Director of the…

Umbrex is pleased to welcome Ivo Sarges with Synapsos. Ivo spent 11 years with Monitor Group in Frankfurt and Johannesburg and ran Peppers & Rogers (a global customer centricity consultancy) in South Africa for another 3 years. Since 2013 he operates as an independent consultant with a focus on assisting large corporates to design, develop, equip and manage their own in-house consulting capabilities. He is an expert strategy facilitator and has developed particular workshop based applications for strategy facilitation which…

Umbrex is pleased to welcome Ashu Dalvi with South Pointe Strategy.  Ashu has spent over 15 years as a consultant with various firms, including A.T. Kearney and Booz Allen Hamilton. He loves working on ambiguous problems and has developed and implemented transformational business strategies for tech, transportation, and non-profit clients. Ashu recently founded South Pointe Strategy, a consultancy that helps clients in all sectors build operating models that support their business ambition. Just prior, he was building out the strategy…