cognitive perception

cognitive perception

 

Tobias Baer draws attention to the danger of selective perception becoming the norm as the use of AI in online information and marketing limits the amount of information delivered. 

There is a famous psychological experiment where participants intently watch a basketball game – but when asked afterwards about the gorilla that had danced around amidst the players, nobody has seen it. It’s the literal textbook example of selective perception – in this experiment, participants were tasked with counting the number of passes between the players and as they focused all their attention on the ball, their minds completely disregarded everything else going on on the court.

If you think of selective perception as a curtain that is partially drawn on our minds, thus narrowing our window into the world, AI is pulling more curtains from every side, leaving only a dwindling beam of light. If we don’t actively manage this and make sure we get enough exposure to mental sunlight, we risk making increasingly poor decisions and falling prey to manipulation by marketers. In the following, I will quickly describe how selective perception affects our beliefs and actions before reviewing some of the recent innovations in how AI is used that worry me for what they could do to our perception.

Our own selective perception is technically necessary but also a key way how our personality manifests itself. You all will have met anxious people who seem to always only see the risks of a proposal, or helpless optimists who seem to be blissfully blind to any risks or downsides.

 

Key points include:

  • Facebook’s acquisition of Kustomer
  • GPT-3, a language prediction model
  • Side-tracked cognitive processes

 

Read the full article, How AI closes the curtain on human perception, on LinkedIn. 

 

Umbrex is pleased to welcome Ziad Nasrallah with High Impact Advisors.  Ziad brings in 15+ year of experience in top tier strategy consulting and private equity companies in the Middle East. He has extensive experience in performance improvement, turnarounds, restructurings, providing strategic and financial advisory to PE funds, family groups and conglomerates; with hands-on experience in retail and distribution, manufacturing, transportation and logistics, money transfer and B2B services. Prior to founding High Impact Advisors, Ziad was Managing Director of the Portfolio Team at GrowthGate Capital, a regional private equity firm and prior to that was VP within the Private Equity team of The National Investor. Ziad started his career at Bain & Co.

Umbrex is pleased to welcome Ivo Sarges with Synapsos. Ivo spent 11 years with Monitor Group in Frankfurt and Johannesburg and ran Peppers & Rogers (a global customer centricity consultancy) in South Africa for another 3 years. Since 2013 he operates as an independent consultant with a focus on assisting large corporates to design, develop, equip and manage their own in-house consulting capabilities.

He is an expert strategy facilitator and has developed particular workshop based applications for strategy facilitation which usually draws extensively on internal capacities combining them with external capability. Key industries Ivo has worked in includes: transport / logistics, telco, banking, insurance, mining, tourism, public sector. He is currently based in Johannesburg, South Africa, but highly flexible with regard to travel.

Umbrex is pleased to welcome Ashu Dalvi with South Pointe Strategy.  Ashu has spent over 15 years as a consultant with various firms, including A.T. Kearney and Booz Allen Hamilton. He loves working on ambiguous problems and has developed and implemented transformational business strategies for tech, transportation, and non-profit clients. Ashu recently founded South Pointe Strategy, a consultancy that helps clients in all sectors build operating models that support their business ambition. Just prior, he was building out the strategy and operations practice for Slalom Consulting in San Francisco.

Ashu lives in San Francisco with his wife, Margia, and their dog, Maizie. In his free time, you can find him playing flag football and intensely watching University of Michigan basketball and football. Ashu’s favorite part of being a consultant is solutioning with peers and clients; he is happy to partner on U.S.-based projects involving strategic planning, operational improvement, and leadership development.