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Cognitive Bias

Cognitive Bias

Karen Barth shares an article on the problem of cognitive bias and what to do when you don’t trust your brain.  Many business strategists rely heavily on intuitive thinking. But what if you can’t trust your intuition as much as you think you can? Human brains are amazing. We can send people to the moon […]

  In this article, Robyn M. Bolton illuminates how our personal bias comes into play with the co-creator syndrome and how it can affect innovation.    When I was a senior in college, I took a pottery class.  One of our assignments, before learning to throw on the wheel, was to create a functional piece using […]

  Karen Barth explains why the majority of consumer products and corporate transformations fail due to cognitive biases.  Why do 80% of the 30,000 consumer products launched each year and 70% of corporate transformations fail? Often business leaders are blinded by cognitive biases, which seriously affect their decision-making – and, as a result, the revenues […]

Umbrex is pleased to welcome Himanshu Sharma with Avolve Group.  Himanshu has 15+ years of experience across strategy and operating roles across both in industry (Citi, Capital One) and consulting (4+ years at Monitor Deloitte Strategy), serving medium-large global clients. Himanshu has particular expertise in financial services and insurance, with a functional focus on strategy, […]

Umbrex is pleased to welcome Mike Mortensen with Tandem Analytics. Mike has advised business leaders at the intersection of strategy and technology for more than a decade. His experience in business transformation comes from three perspectives: business strategy at McKinsey & Company, machine learning implementation at IBM, and as a business executive responsible for growth […]

  Sean O’Toole explains why there will be no going back to normal and why the current disruption provides opportunities for companies that can redefine themselves for the future. The world post-COVID19 will be very different from [the one] we just left a few weeks back! Each crisis has brought dramatic changes in consumer, business […]

  Luiz Zorzella shares key points that can help leaders evaluate and address their approach to change to ensure better outcomes.  Strategy & Value For the past 10 years, financial services firms have publicly acknowledged that they needed to change.  Chances are, your organization was one of those. Commoditization meant a systematic erosion of margins […]

Umbrex is pleased to welcome Rezzan A Kose. Rezzan is an operations, organizational design, and strategy leader and the founder of Ares, a boutique advisory and consulting firm. Before starting her own practice, Rezzan was the business product owner of an AI-based technology platform at Citadel, a global hedge fund. Prior to that, Rezzan was […]

  Luiz Zorzella shares a survival guide to Clay Christensen’s opus, including impressions, recommendations, and thoughts on how business leaders can use his ideas to drive success, growth and transformation. If you work with innovation and strategy and are responsible for the future of your business, you probably read Clayton Christensen’s 2 most famous opi: […]

  Robbie Kellman Baxter shares a story about her favourite bookstore and how it provides a great example of the Membership Economy in action. When a Menlo Park bookstore was economically threatened, the community stepped in and created a membership program to improve long-term sustainability.  Founded in 1955 by peace activist Roy Kepler, Kepler’s Books […]