Umbrex is pleased to welcome Katherine Ogburn.  Katherine served as the Director of the strategy department at Ready State LLC, a boutique tech marketing agency in North Beach, San Francisco. She is now an independent consultant and volunteer for nonprofit organizations that focus on food security, climate and environmental justice, where she provides client insights, evaluation support and theory of change development support. The six years Katherine spent with Ready State came on the heels of six years in marketing…

  David Burnie shares a post from his company blog that identifies six change management guidelines designed to help manage change effectively.  While they say that nothing in life is certain except death and taxes, this proverb is missing another of life’s key inevitabilities: change. As highlighted by the current COVID-19 pandemic sweeping the world, business and organizational change can be both planned and unplanned. Regardless of what instigates change, it must be properly managed for success. Not everyone enjoys…

  Anna Engstromer shares a post that identifies what goes wrong with strategy implementation and what needs to be applied to ensure successful adoption. The Everyday Value of the Right Design in Services Just because it happens all the time, all over, strategy implementation isn’t easy. It may appear so judging from corporate communication, but it is a special type of team effort that needs energy and effort. The trick is to both carry forth with planned changes and pay…

Umbrex is pleased to welcome Wendy Richards with MarTel Advisors. Member of the Board for AMC Natural Drinks, Wendy advises this family-held Spanish corporation on international strategy and leadership development. Beyond the boardroom, she builds team cohesion through executive coaching and change management, serving PE and Venture-backed firms. An experienced Chief Marketing Officer in the investment industry, Wendy’s clients include Makena Capital Management and Altegris Investments. She led telecoms finance for HSBC in London and the design and roll-out of…

Umbrex is pleased to welcome Ana Freire. Ana Freire has been working as an independent consultant in New York for over three years, supporting Fortune 200 Companies. Ana has been supporting clients tackle change management, operational efficiency and market assessment initiatives. Prior to becoming an independent consultant, Ana worked as a financial analyst at Johnson & Johnson, and then spent almost four years at BCG, having worked on Financial Services, Pharmaceutical and Consumer Goods Industries….

  Dan Markovitz shares why COVID-19 provides the opportunity to institute change.  “You’ve heard it countless times before:  ‘People don’t like change.’ ‘Change is hard.’ ‘Change activates people’s lizard brain. They’ll fight you or run away.’ ‘People don’t mind changing. They don’t like being changed.’ You hear these complaints so often that you’d think they’re inscribed in the 10 Commandments by now. (They’re not, by the way.) Sure, there’s plenty of truth in those sayings, but the good news is…

  Jesse Jacoby shares a timeless post that explains how leaders can overcome overt and covert resistance to change.    In your role as a leader, you will likely encounter resistance to change at some point from one or more of your own team members. Resistance may come from a variety of sources: An individual with a difficult personality Someone anxious about impending change A person who disagrees with your vision Resistance is usually demonstrated in one of four ways,…