In this blog post, David A. Fields identifies two different approaches to consulting and which one has more clout with clients. Your consulting firm delivers creative solutions and excellent execution; thinking and implementation; fresh strawberries and whipped cream. Which of those should take priority (i.e., your time and resources) in order to win more clients? Let’s say that you, my dear chickadee, want to move from the southwest corner of Main and Broad to the northeast corner. This is an…

David A. Fields offers practical scenarios to get a company foot in the door of a new client.  A small project with a new client could pave the way to a long-term, lucrative relationship with your consulting firm. Alternatively, it could waste your time with a low-margin, low fee engagement. Let’s say your consulting firm has forged a connection with Esther Bunnie, CEO of Cad’s Berries, a multi-national player in the chocolate novelties market.  Cad’s Berries is completely missing the…