Tineke Keesmaat blows the cover of a common change management myth.  Imagine this scenario. Ambitious leader. Countless dollars and hours invested into creating an exciting new strategy. Lots of team members to rally. An awesome launch. And then, wait for it, nothing. Ok, maybe not nothing, but definitely not knock-your-socks off success. Yet another case study to support the research that only about 30% of leaders feel they achieve all their transformation goals. The excuse: we didn’t invest enough in…