Jayanth Krishnan shares a company article on a company on an improved metric, inspired by Jobs Theory, that addresses CLV’s limitations in addition to making growth and margin the lingua-franca of the whole organization. Abstract:  CLV is a sound quantitative metric provided the data fed to it has a sound basis in customer’s fundamental approach to making choices. CLV2.0 is a revised metric inspired by Jobs theory, that addresses CLV’s limitations in addition to making growth and margin the lingua-franca…

Jayanth Krishnan shares an article on the common language of growth. Abstract We have developed a tool that provides a common language of growth between strategy, finance, marketing, product and design teams. The tool draws upon CLV concept from marketing science, Jobs To Be Done thinking and broadly Management Science ideas. We are calling this tool CLV 2.0. This article provides the motivation (why) CLV2.0 is going to be useful for our clients and businesses in the coming future. In…

Umbrex is pleased to welcome Katy Huang with HAW Consulting.  Katy comes with a stellar educational background: Master of Engineering in Chemical Engineering from Oxford University, MBA from Harvard Business School and Lloyd’s Leadership Program Exec Ed at London Business School. Since going in house in 2006, she reported to the country CEO. Her insurance experience spans Life Insurance with McKinsey, chief of staff for Beazley’s Political risk and Contingency division for 5 years, freelance consulting projects for Bought By…