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Business Strategies

Business Strategies

Kaihan Krippendorff shares an article that identifies how to use language to stimulate innovation. Last week, the Outthinker Strategy Network (OSN) hosted our first in-person roundtable of the year at Cornell Tech on Roosevelt Island in New York City. The island, located in the East River between Manhattan and Queens, once a site of abandoned prison buildings and mental institutions, has been transformed into a hub of innovation. Opened in 2017, the Cornell Tech campus and its Tata Innovation Center…
In this article, Luiz Zorzella shares the processes of successful strategists.  Financial services leaders often overlook the importance of your decision regarding which segments, markets, channels, and products to focus on. One of the reasons is that, while money moves freely, the effort to build channels, brands, products, trust, relationships, and physical infrastructure, can be humongous. Large insurance companies can take more than a year to implement simple changes to existing products. Thus, short of dramatic strategic moves like divestitures,…
Taking a leaf or two from his book Recession Proof, Jason Schenker shares a YouTube post that outlines recession-proof strategies.      Watch the full video, Six Strategies to be Recession-Proof,  on YouTube  …
In this article published on Influencive, Jay Jung offers his top ten tips to companies considering a sale or an M&A. During his successful, six-year run with Goldman Sachs when he routinely negotiated multi-billion-dollar deals, Jay Jung took note of how Fortune 500 companies loaded with experienced CEOs and CFOs always made it a practice of hiring investment bankers to conduct their M&As and sales. Conversely, Jung was surprised and bewildered when he would so often see entrepreneurs who were…
  For all those thinking about starting a subscription-based business, or adding a subscription service to a business, Robbie Kellman Baxter shares an article that identifies five things you shouldn’t do and one you should.  Netflix is a true leader of the Membership Economy. Back in 2002 when I first started working with them, I fell in love with their business model. I loved their focus on doing one thing really well, their Forever Promise (FP). I describe that FP…
  If you are thinking about building a marketing strategy for the coming year, this post from Kaihan Krippendorff’s company blog may have the direction you need. The “ultimate strategy” is explained and explored.  Is “be good” a part of your 2021 strategy? If not, you should reconsider. When I was in business school, we learned that companies exist to do one thing: maximize shareholder value. At Outthinker, we’ve been talking for years about how this belief has become defunct….
  Aneta Key shares a short but informative video and the first in a series on the topic of sizing up the situation for strategic decision-making. Key points include: Speed Severity Uncertainty Watch the full series, Sizing up the Situation, on AedeaPartners.com.   …
  Luca Ottinetti provides an article that reflects on past recessionary crises to help business leaders move through the current situation productively with examples of strategies from TMSC, Ford, AB InBev, Home Depot, and Verizon among others. Managing through a recessionary crisis requires more than laying low and waiting for the storm to blow over. It takes proactive management to prepare and then take advantage of the general economic weakness. Recessions come from different starting events, for example (1) stagflation…
  Jason George provides insight on the changes that may emerge after the current crisis.   A good strategy should be responsive to the various scenarios that could plausibly materialize, but even the most tightly crafted ones get blown apart when their subject is hit by an asteroid. In our current situation the object wreaking havoc on a planetary scale happens to be a microscopic bit of encapsulated genetic information containing less data than an image used as website filler….
Jason George explores the relationship between the human need for ritual, community, and purpose, and the organizations or entrepreneurs who see that need as their next opportunity.   Come all ye faithful Some of the devoted choose to meet in the early morning, braving the cold and arriving at their nondescript buildings in the predawn darkness. The name on the sign outside might reference “soul” or “cross,” but there is nothing outwardly grand about these places. The real draw is…
An evergreen post from Gaelle Lamotte to kickoff 2020 and help you prepare for what lies ahead.  In a world of disruptive businesses, overwhelming information and relentless change, companies have to master the art of strategy execution to be agile enough to capitalize on growth opportunities. Excellence in execution is what makes the difference between good strategies and success in the marketplace for your customers, partners and employees, and ultimately investors and shareholders.   Points covered include: -Understanding the organization’s…