Robbie Baxter shares  a summarized chapter from her forthcoming book The Forever Transaction, which explores the obstacles and strategies of building and growing a subscription business. Any business that has been around for two centuries knows something about adapting to changing marketing conditions. Bonnier AB is a private-held Swedish media company that was founded in the 19th century, and is now using a subscription model to tackle the challenges of the 21st century media landscape.[1] The company created the C…

Frank Mattes shares a video and article on a recent interview from the Innovation Room podcast where he talks about the genesis, purpose and vision of his company Lean Scaleup. How did you arrive at the Lean Scaleup? Viima: Could you share with us the story behind the story of the Lean Scaleup? Frank: In essence, I’ve been working in a space that people nowadays like to call innovation for over 20 years. It all started when the term didn’t…

Mark Hess identifies how AI has created significant opportunities for mid-market companies. The rapid advancements in Artificial Intelligence (AI) have created significant opportunities for mid-market companies to improve their business strategies for growth and scale. By leveraging AI, mid-market companies can enhance their decision-making processes, increase efficiency, enhance customer experience, and become more agile. In this white paper, we will explore the impact of AI on mid-market companies and how it can be used to develop business strategies for growth…