Kaihan Krippendorff shares an article that explores ecosystem collaboration and how companies are collaborating across the customer journey to venture into new areas of business. In a 2001 commercial, a man sits at his desk in front of a MacBook computer (the Apple logo lets the viewer know). He starts nodding his head along with a rock song that plays from the speakers. The nodding progresses to a full body jam session, and the man adds the song (“Take California”…

Kaihan Krippendorff shares an article on where to start when you are thinking of building ecosystems in business. The nature of competition in business is changing. What has historically consisted of company-to-company rivalry has evolved into a struggle between competing ecosystems to gain supremacy. Business ecosystems consist of two or more partner companies who agree to combine their assets, capabilities, markets, and talent pools to create and deliver new value. Last week, I sat down with Tiffani Bova, Global Growth…