In this article, Mark Hess outlines the principles of strategy, including what makes a strategy a good strategy. In broad strokes, strategy is decision making—but not in the way one might think. The most important part of your strategy is deciding what you’re not going to do. What is Strategy? Strategy, simply stated, is how you get from Point A (where you are now) to Point B (where you want to be). You want your organization to grow from $100M…

Marja Fox shares key tips on building strategy. In a previous post, I laid out the signs that your small- or medium-sized business might be ready for a new strategy. Those signs include evidence that your current strategy may not function well to define your choices and align your organization but also outward triggers that suggest the time is ripe for investing in long-term thinking. After all, the tangible benefits of a great strategy are real: from aligning your team…