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Branding

Umbrex is pleased to welcome Kirstine V.O. Larsen with 5 Consulting.  Kirstine has a background in marketing and management consulting and has more than 10 years of experience running her own business and marketing consulting practice. She originally holds a master degree in Communication and Psychology and an MBA from INSEAD. Most recently she has […]

Umbrex is pleased to welcome Nils Liedtke.  Meet Nils, a seasoned consultant with over 17.5 years of experience in the exhilarating world of McKinsey & Company, where Brussels served as his dynamic base camp. In this exciting journey, Nils had the privilege of rubbing shoulders with more than 35 of the world’s top 100 global […]

Umbrex is pleased to welcome Béa Beste with Headhackers. Béa Beste has more than 25 years of experience in all areas of branding and customer insight thanks to 15 years of entrepreneurship, 6 years of strategy consulting, 4 years of TV and 4 years of agency experience. She founded digital start-ups (Tollabox, Tollabea) and a […]

Umbrex is pleased to welcome Marie Lahoud with Lahoud Consulting.  Known for driving rampant growth and capturing impressive market share for global companies in highly-competitive industries. Marie spent 3 years Booz Allen Hamilton in strategy practice and been running her own consulting firm full time since 2013. Throughout her career she developed a well-honed ability to […]

In this article, Susan Hamilton Meier tackles the issue of communication and climate change, and applies principles of branding to overcome barriers in communication. I talk a lot with my clients about empathy. Putting yourself in the other person’s shoes when you’re trying to get your message across. Speaking their language. Meeting them where they […]

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In this short, inspiring article, Susan Meier explains why designing is a necessary human function.  As some of you may know, making jewelry has been a long-time passion of mine. Since being transfixed at the age of 6 by the Treasures of Tutankhamun exhibit, I have been on a quest to view and later make […]

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Tommy Kim shares an article from his book that asks insightful questions to help you develop the most important brand – your own.  There is little in this world that is completely unattainable. The world is your oyster. As you look through college or graduate school catalogues, researching companies you want to start your career […]

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Susan Hamilton Meier shares an evergreen post on why it pays to play in all things, including branding. We’re well into fall, and while the weather here in New York remains lovely enough, my work ethic tells me it’s time to buckle down and really get some work done. No more playing around. Summer is […]

Most people value creativity, but only one out of four feel they’re living up to their own creative potential. Fostering creativity in your business brings many benefits, professionally and personally. So says consultant and brand strategist Susan Meier, who led a virtual workshop on creativity in brand-building for Umbrex and Veritux women’s groups in April. […]

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Susan Meier was recently interviewed on the Blogger Genius Podcast where she explains “how to brand like an expert and the mistakes to avoid in 2022. Susan Meier: Thank you so much, Jillian, it’s great to be here. Thanks for having me. Jillian Leslie: So, you are a branding expert. How did you become one? […]