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Branding

Branding

Tommy Kim shares an article from his book that asks insightful questions to help you develop the most important brand – your own.  There is little in this world that is completely unattainable. The world is your oyster. As you look through college or graduate school catalogues, researching companies you want to start your career or transition into a senior leadership role, I am sure that you have voices in your head urging you to follow your dreams. On the…
Susan Hamilton Meier shares an evergreen post on why it pays to play in all things, including branding. We’re well into fall, and while the weather here in New York remains lovely enough, my work ethic tells me it’s time to buckle down and really get some work done. No more playing around. Summer is over. But maybe I’ve got it all wrong. What if play is actually the best way to work? Recess is the most important class. Education…
Most people value creativity, but only one out of four feel they’re living up to their own creative potential. Fostering creativity in your business brings many benefits, professionally and personally. So says consultant and brand strategist Susan Meier, who led a virtual workshop on creativity in brand-building for Umbrex and Veritux women’s groups in April. Meier, who runs Susan Meier Studio where she acts as a brand consultant and conducts workshops on the topic, says that fostering your own creativity…
Susan Meier was recently interviewed on the Blogger Genius Podcast where she explains “how to brand like an expert and the mistakes to avoid in 2022. Susan Meier: Thank you so much, Jillian, it’s great to be here. Thanks for having me. Jillian Leslie: So, you are a branding expert. How did you become one? Can you share your entrepreneurial journey? Susan Meier: Sure, absolutely. So, I started my career as a management consultant. So focusing on strategy. And when…
  Susan Meier shares a recent interview where she explains the importance of humanizing your brand, and steps you can take to make sure your branding reflects your values. Creativity and strategy: Two words that seem vastly different but oftentimes go hand in hand. Right and left brains must balance in the world of branding, leveraging intuition and data. And when you have the right branding strategy,  you’ll attract your ideal audience, and build their trust in your company. So…
  Shelli Baltman shares a post from her company blog that showcases innovative products in food and packaging.  Kate Summers, Innovation Associate at The Idea Suite, highlights some innovative products that were due to be showcased at this year’s Natural Products Expo West. If you’re passionate about innovation, as we are at The Idea Suite, then you’ve most likely experienced waiting with bated breath for a certain event in your calendar each year: The Natural Products Expo West in Anaheim,…
  Susan Hamilton Meier was recently interviewed on The Whole Person Podcast with Evan Herrman where they discussed everything from building a brand with values and creativity, to those important life lessons we’ve learned in our careers.  In the world of social media, and instant, easy communication. we ourselves are building our own brands, whether or not we’re actually entrepreneurs. And so if we’re starting a business, or we have a business, the first thing to think about is, you…
  Tommy Kim provides an article that explains how rethinking your brand can help you grow.  The picture of a Lockheed Martin F35 at the opening of this article sends a very clear message. It demonstrates power, pride, quality, stealth, and dominance. Similarly, throughout your life, you will craft a very clear, personal brand for yourself. A brand identity that you want people to identify you with and to remember you by. As you grow and thrive, you will deepen…
  When interviewed on the P is for Profit podcast, Susan Meier exposes the biggest myths about branding, identifies what a small business can do to establish its brand and create a competitive advantage, and explains how to make your business relevant to your target audience. A visual artist is just a fancy way of saying, I make art, like, sketching, drawing, sculptures. And that’s what I studied in my undergrad, visual art and making art as well as art…
  In a recent interview on The Transformative Leader Podcast, Susan Meier discusses the importance of integrating creativity at work even, and especially, in jobs not traditionally considered creative. I always had these two very strong, for a long time, parallel and separate tracks of things that I was interested in. I was always interested in the arts, both in making art and studying the history of art, and then I was also really captivated by the problem solving analytical…
  Susan Hamilton Meier shares her thoughts on the merger of analytical and creative thinking and the processes and tools she has designed to help teams problem-solve more creatively. I turned up at the Boston Consulting Group, probably as the only hire who had never opened a spreadsheet before, so that was interesting, and I ended up, by virtue of that, getting assigned to projects where I did a lot more people skills, so I did a lot of interviews,…
  Susan Meier was recently interviewed on the Change Creator podcast on the fundamentals of building a brand. In her nine years of helping companies build their brand identity, Susan has always set aside a portion of her portfolio for these smaller projects despite them being less lucrative for her. The payoff? They inspire her and she learns a lot from them. She enjoys contributing to entrepreneurs who are just starting out. That aha moment when the small, independent professional…