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brand trust

brand trust

Amanda Setili shares a short post on the value of trust. Last weekend, Rob and I camped in a small family-owned campground 15 feet from Pamlico Sound on North Carolina’s Outer Banks. One night it stormed, hard. The wind was gusting to over 30 mph, and the rain was intense. It would have been easy to wonder if our tent would survive. But I didn’t wonder. We’d bought the tent from REI, the same company that had made the tent…