Umbrex is pleased to welcome Sean Folan.  Sean is a versatile brand growth strategist with deep expertise leveraging insights and analytics to build and activate brand strategies and growth plans for clients in healthcare, consumer products, hospitality, aviation, telecom and financial services. His work has ranged from category and brand creation to product/service innovation, launch planning and campaign development/execution. Sean and his family live in Connecticut where they enjoy hiking, biking and spending time with friends. He is looking to…

  Susan Meier was recently interviewed on the Expert Insight Interview where she shared her expertise in brand strategy building. The world is rapidly changing, and many things are being disrupted or reinvented. While various activities are paused at the moment, it’s the perfect time to reflect on your business and brand. It is the first step on the road to finding the right strategy and determining the place of your brand in that new environment. Reflect on every aspect…

  James Black shares the third article in the  series Seeing 20/20 in 2020. Each post shares steps to help brands and businesses improve their marketing strategies. This article focuses on marketing plans and capabilities.  To kick off the new year, I suggested “20 Questions to Help Your Brand or Business See 20/20 in 2020.” And what a year it has been already! No doubt, COVID-19 is leading many brands/businesses to revisit their marketing plans, but the logic here still…

  Susan Meier was recently interviewed on The Growth Zone where she shared her expertise on good branding strategies and how to upscale brand visibility. Brands of all kinds are seeing a huge need to rethink and reinvent in the new context we’re faced with. The game has changed, but the basic rules remain the same. I encourage people to step back from that (social media), before you build your platform and presence, you need to think about who you…

  James Black shares the first post in a series that explores the development of customer understanding in 2020.  To kick off the new year, I suggested ‘20 Questions to Help Your Brand or Business See 20/20 in 2020.’ To help brands and businesses assess the state of your business and identify opportunities, I wanted to take a closer look at the topic of Customer Understanding. Developing a deeper Customer Understanding is helpful to identify opportunities to strengthen your business….

  Susan Meier was recently interviewed on the Change Creator podcast on the fundamentals of building a brand. In her nine years of helping companies build their brand identity, Susan has always set aside a portion of her portfolio for these smaller projects despite them being less lucrative for her. The payoff? They inspire her and she learns a lot from them. She enjoys contributing to entrepreneurs who are just starting out. That aha moment when the small, independent professional…