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Brand Strategy

Brand Strategy

Umbrex is pleased to welcome Victor Jones  with VJ2 Consulting.  A summary of Victor’s experience follows. “My name is Victor Jones and I’m a senior brand strategist and management consultant with proven success in Fortune 100 firms and startup organizations. My expertise is in creating compelling brand stories and aligning internal operations to bring those […]

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Umbrex is pleased to welcome Sean Folan.  Sean is a versatile brand growth strategist with deep expertise leveraging insights and analytics to build and activate brand strategies and growth plans for clients in healthcare, consumer products, hospitality, aviation, telecom and financial services. His work has ranged from category and brand creation to product/service innovation, launch […]

  Susan Meier was recently interviewed on the Expert Insight Interview where she shared her expertise in brand strategy building. The world is rapidly changing, and many things are being disrupted or reinvented. While various activities are paused at the moment, it’s the perfect time to reflect on your business and brand. It is the […]

  James Black shares the third article in the  series Seeing 20/20 in 2020. Each post shares steps to help brands and businesses improve their marketing strategies. This article focuses on marketing plans and capabilities.  To kick off the new year, I suggested “20 Questions to Help Your Brand or Business See 20/20 in 2020.” […]

  Susan Meier was recently interviewed on The Growth Zone where she shared her expertise on good branding strategies and how to upscale brand visibility. Brands of all kinds are seeing a huge need to rethink and reinvent in the new context we’re faced with. The game has changed, but the basic rules remain the […]

  James Black shares the first post in a series that explores the development of customer understanding in 2020.  To kick off the new year, I suggested ‘20 Questions to Help Your Brand or Business See 20/20 in 2020.’ To help brands and businesses assess the state of your business and identify opportunities, I wanted […]

  Susan Meier was recently interviewed on the Change Creator podcast on the fundamentals of building a brand. In her nine years of helping companies build their brand identity, Susan has always set aside a portion of her portfolio for these smaller projects despite them being less lucrative for her. The payoff? They inspire her […]