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Brand Refresh

Brand Refresh

David Hensley shares a post that breaks down the steps of refreshing a brand.   We are often called in to advise on whether and how to refresh B2B brands, and even ‘should we change our name?’ Our advice is always that it depends on the circumstances. Has the product offer changed significantly? Has the nature of your competitive advantage changed? Are  your customers becoming less loyal to your brand? Are you addressing new markets for whom your name or visual…