In this article, Jonathan Paisner identifies the problems of an aging brand and what to do about it. Chapter 3: Age: The telltale signs your brand has grown old before its time – and what to do about it. This is the third and final installment of a series about issues that can “break” a brand. When B2B brands break, it tends to happen over time due to one or more of these three factors: Inattention, Evolution and Age. Previous…

Bernie Heine explains why your employees are key to the public perception of your brand, and what you should do to ensure a positive message is shared. A recent study found that about 64% of global consumers have avoided a brand because of a bad experience they had within the past year. Almost half say they have avoided a company because of its reputation or negative social reviews. We’ve seen this happen many times, even with big corporations. For example,…