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brand perception

brand perception

In this article, Jonathan Paisner identifies the problems of an aging brand and what to do about it. Chapter 3: Age: The telltale signs your brand has grown old before its time – and what to do about it. This is the third and final installment of a series about issues that can “break” a […]

Bernie Heine explains why your employees are key to the public perception of your brand, and what you should do to ensure a positive message is shared. A recent study found that about 64% of global consumers have avoided a brand because of a bad experience they had within the past year. Almost half say […]