Brand Equity
Brand Equity
Robyn Bolton shares an article designed to identify the business you’re in. What business are you in?” How do you answer this all-too-common question? Do you name the company you work for? The industry you’re in? The function you perform? Bad news, your business isn’t defined by the company, the industry, and even your function. Good news, the business you’re in is defined by your customers. And their definition unlocks incredible potential for innovation and growth. The 2:00 am Answer…
CATEGORIES
CONTRIBUTOR
tags
Popular Tags
- Aerospace & Defense
- Agriculture
- Automotive
- Biotechnology
- Branding
- Change Management
- Consumer Packaged Goods
- Cosmetics & Personal Care
- Data & Analytics
- Digital Marketing
- Digital Strategy
- Education
- Energy
- Growth Strategy
- Healthcare
- Insurance
- Lean Operations
- Manufacturing
- Media & Entertainment
- Medical Devices
- Mergers & Acquisitions
- Metals & Mining
- NonProfit
- Oil & Gas
- Operations Transformation
- Pharmaceuticals
- Pricing
- Private Equity
- Procurement
- Product Management
- Retail
- Risk Management
- Software
- Supply Chain
- Sustainability
- Talent Management
- Technology
POPULAR POSTS

Welcoming New Mem...
Sep 21, 2023Improving OLE (Ov...
Sep 21, 2023A Progressive Vie...
Sep 21, 2023