Robyn Bolton shares an article designed to identify the business you’re in. What business are you in?” How do you answer this all-too-common question? Do you name the company you work for? The industry you’re in? The function you perform? Bad news, your business isn’t defined by the company, the industry, and even your function. Good news, the business you’re in is defined by your customers.  And their definition unlocks incredible potential for innovation and growth. The 2:00 am Answer…