Mirko Jens Luebke’s article on reputation management provides direction for a company by diving into brand identity. Companies invest a significant amount of time and resources in creating and marketing brands that they hope will become household names. What are you willing to invest to do the same for your “Personal Brand”?  As Tom Peters once phrased it very well some twenty years ago: “We are CEOs of our own companies: Me Inc. To be in business today, our most…