David Hensley shares a case study on creating a new name and identity for a fast growing network of Medico-Legal experts. We were approached by Professor Charles McCollum, the Lawyer Monthly Vascular Expert of the Year 2016 & 2017, to help him grow his Medico-Legal practice, Cardiovascular Advisors. The practice was growing into medical specialisms beyond Cardiovascular, and needed a brand and new website that would appeal to more medical specialists, and to firms of solicitors seeking medico-legal experts and…

If you are thinking about your personal brand or how you are perceived online, Paul Sims shares an article that may help you define the traits that are important to you. I attended the funeral of a close friend last week and, as those things often do, it caused me to reflect. I thought about the question, “How do you want people to describe you?” There have been many articles written about what you want on your tombstone, what kind…

In this article, Jonathan Paisner identifies the problems of an aging brand and what to do about it. Chapter 3: Age: The telltale signs your brand has grown old before its time – and what to do about it. This is the third and final installment of a series about issues that can “break” a brand. When B2B brands break, it tends to happen over time due to one or more of these three factors: Inattention, Evolution and Age. Previous…

Tommy Kim shares an article from his book that asks insightful questions to help you develop the most important brand – your own.  There is little in this world that is completely unattainable. The world is your oyster. As you look through college or graduate school catalogues, researching companies you want to start your career or transition into a senior leadership role, I am sure that you have voices in your head urging you to follow your dreams. On the…

Xavier Lederer shares an article that includes the steps to be taken to help discover and confirm the mission statement of your company or brand. “Who cares about our Core Purpose?” I thought when I joined my first company. “Isn’t a Core Purpose just a few vague nice-sounding words in an employee handbook?” I couldn’t have been more wrong! As the company grew, growth pain points became more and more visible – which made me understand the absolute necessity of…

  Susan Meier shares a recent interview where she explains the importance of humanizing your brand, and steps you can take to make sure your branding reflects your values. Creativity and strategy: Two words that seem vastly different but oftentimes go hand in hand. Right and left brains must balance in the world of branding, leveraging intuition and data. And when you have the right branding strategy,  you’ll attract your ideal audience, and build their trust in your company. So…

  Susan Hamilton Meier was recently interviewed on The Whole Person Podcast with Evan Herrman where they discussed everything from building a brand with values and creativity, to those important life lessons we’ve learned in our careers.  In the world of social media, and instant, easy communication. we ourselves are building our own brands, whether or not we’re actually entrepreneurs. And so if we’re starting a business, or we have a business, the first thing to think about is, you…

  Jonathan Paisner shares an evergreen post on what it takes to make a good tagline for your business.  How do we capture the essence of our brand in a handful of words? This sounds hard. That’s because it really isn’t the right question to be asking.  Better: What brief phrase can strengthen and deepen understanding of our brand? You can’t say it all. Don’t try. Name, logo and tagline partner to communicate the essence of the brand.  What you…

  In this podcast, Susan Meier shares the story of her interesting journey and her strategic approach to brand alignment. I think what’s a great thing about a liberal arts education is that perspective of try everything, see as much as you can, and then make connections between those things.  And so, I’m very much a product of that, as you pointed out, I kind of live in these two seemingly very disparate realms, but for me, in my world…