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Brand Development

Brand Development

Xavier Lederer shares an article that includes the steps to be taken to help discover and confirm the mission statement of your company or brand. “Who cares about our Core Purpose?” I thought when I joined my first company. “Isn’t a Core Purpose just a few vague nice-sounding words in an employee handbook?” I couldn’t have been more wrong! As the company grew, growth pain points became more and more visible – which made me understand the absolute necessity of…
  Susan Meier shares a recent interview where she explains the importance of humanizing your brand, and steps you can take to make sure your branding reflects your values. Creativity and strategy: Two words that seem vastly different but oftentimes go hand in hand. Right and left brains must balance in the world of branding, leveraging intuition and data. And when you have the right branding strategy,  you’ll attract your ideal audience, and build their trust in your company. So…
  Susan Hamilton Meier was recently interviewed on The Whole Person Podcast with Evan Herrman where they discussed everything from building a brand with values and creativity, to those important life lessons we’ve learned in our careers.  In the world of social media, and instant, easy communication. we ourselves are building our own brands, whether or not we’re actually entrepreneurs. And so if we’re starting a business, or we have a business, the first thing to think about is, you…
  Jonathan Paisner shares an evergreen post on what it takes to make a good tagline for your business.  How do we capture the essence of our brand in a handful of words? This sounds hard. That’s because it really isn’t the right question to be asking.  Better: What brief phrase can strengthen and deepen understanding of our brand? You can’t say it all. Don’t try. Name, logo and tagline partner to communicate the essence of the brand.  What you…
  In this podcast, Susan Meier shares the story of her interesting journey and her strategic approach to brand alignment. I think what’s a great thing about a liberal arts education is that perspective of try everything, see as much as you can, and then make connections between those things.  And so, I’m very much a product of that, as you pointed out, I kind of live in these two seemingly very disparate realms, but for me, in my world…