Brand Building

Brand Building

 

Susan Meier was recently interviewed on the Expert Insight Interview where she shared her expertise in brand strategy building.

The world is rapidly changing, and many things are being disrupted or reinvented. While various activities are paused at the moment, it’s the perfect time to reflect on your business and brand. It is the first step on the road to finding the right strategy and determining the place of your brand in that new environment. Reflect on every aspect of your business, from your team, products, and offers to its purpose, values, and uniqueness. Think about what your brand stands for and what you want it to stand for, so you can assess what kind of future you want.

 

This interview includes points on:

  • Brand reflection
  • Audience assessment
  • Building brands with promise

 

Watch the full interview, How to Build a Brand with Promise, on the  SalesPop website.

 

Umbrex is pleased to welcome Adriana Mascolli Fontes. Adriana is a former Senior Expert in the Organizations Practice at McKinsey with a  focus on Organization and Leadership development. Since leaving the Firm in 2012, she has been collaborating with top boutique leadership consulting groups like Mobius Executive Leadership in designing and delivering leadership development programs. She is a certified Coach (ICF) and holds several certifications in the field of Organization, Culture and Leadership Development.

She spent 11 years at McKinsey, and prior to that 3 years at Monitor Group. She started her career at Banco Itau in Sao Paulo, Brazil and has a bachelor in Civil Engineering.

She has been living in Marin County, in the Bay area with her husband and two high-school children for 2 years. Prior to that, she lived in a sailing boat for 4 years, sailing from Seattle (US) to New Zealand.  She speaks fluent English, Portuguese and Spanish. Her Italian is a bit rusty.

Adriana would be delighted to collaborate on projects involving organization, culture and leadership pillars.

Paul Millerd shares greetings from Taipei and his thoughts about shorter workweeks, including recent news from Microsoft Japan where they implemented a four-day week and saw productivity jump 40 percent.

Three years ago I was an office worker in New York City, working in a prestigious job making more money than I ever imagined (some of my peers in New York had much different standards!) yet a storm was brewing inside and one that had been totally invisible to many who knew me my entire life

As I got better at my job and better in navigating the corporate world, I struggled to find a deeper reason for why I was there. Early in my career I was learning a lot, but over time it seemed that no one really cared about learning at all. Working on your career narrative, pleasing executives and making money seemed to be the only thing people worked on. Not the kind of learning I was excited by.

This led to a creeping nihilism which I only clearly see now. I’m really just going to make PowerPoint slides and work 48 weeks of every year?

 

Points covered in the article include:

-My weird life and living the dream

-Shorter work week: A real trend in 2020

-The happiness ruse

-A poem by Jalāl ad-Dīn Muhammad Rūmī

 

Read the full article, My Weird Life & Shorter Workweek Zeitgeist, on Paul’s website.