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brand building #brand communication

brand building #brand communication

david-hensley-mckinsey-alum-london-england

From David Hensley’s company blog, a post on assessing and improving the company brand. We are often called in to advise on whether and how to refresh B2B brands, and even ‘should we change our name?’ Our advice is always that it depends on the circumstances. Has the product offer changed significantly? Has the nature […]