beauty industry

beauty industry

Surbhee Grover shares an interview, recently published in Thrive Global, that focuses on several aspects of her entrepreneurial journey, including a perspective on the beauty business, and insight into launching a start-up in this industry.

Thank you so much for doing this with us! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?

I’ve always been drawn to creation (and I define “creation” quite broadly). I’ve also realized that money and title are not my primary motivational drivers. As a result, I’ve often wandered off what might be the standard trajectory — at IIM Ahmedabad, where I went for my Masters, I was also involved in choreography and theatre. At NYU Stern School of Business, I traded some of the business credits to learn creative writing. As a global strategy consultant at Booz Allen Hamilton (Booz & Co), where I advised companies on growth and innovation, I once accumulated several weeks of vacation only to spend it doing a film-making course in London. When I look back, there was always a pattern, a consistent theme to what I was drawn towards — discovery, innovation and creation of something that gave me joy.

Around 2015, I was doing a lot of strategy work for luxury, retail and consumer clients and it struck me that while several concepts, ingredients and wellness practices from the Indian sub-continent had made their way into the daily life and lattes in the West, these barely scraped the surface of all the region had to offer, and that brands from that part of the world were woefully underrepresented in the aisles of beauty/ wellness retail. Thinking back, I believe I was staring at a café menu in Brooklyn that served turmeric lattes, when it struck me that I HAD to play a part in this movement… taking these rich, regional botanicals and practices that had yet to make their way outside their native regions, and make them unique, relevant and exceptional for today’s wellness consumers (the “how” for that would come later!). And that’s when the seeds of my latest entrepreneurial venture were sown.

Key points include:

  • Innovative products developed by Love Indus
  • Elements of the beauty industry that inspire and cause concern
  • What you need to know to succeed in the beauty industry

 

Read the full interview, Five Things You Need To Know To Succeed In The Modern Beauty Industry, on ThriveGobal.com.