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B2B Subscription Business

B2B Subscription Business

Robbie Baxter shares  a summarized chapter from her forthcoming book The Forever Transaction, which explores the obstacles and strategies of building and growing a subscription business. Any business that has been around for two centuries knows something about adapting to changing marketing conditions. Bonnier AB is a private-held Swedish media company that was founded in […]

In this article, Robbie Kellman Baxter shares a review of the best subscription headlines of 2022, providing links to a wealth of information on the subscription-based businesses. Whenever I see a hot subscription story in the news, I post it here on LinkedIn, with my thoughts on implications. Subscriptions were in the headlines constantly in […]

Robbie Kellman Baxter shares an episode from her podcast series, Subscription Stories. In this episode, she interviews Joanna Strober of Midi Health to discuss how health care fits into the subscription business model. My final guest of Season Three, Joanna Strober, was the very first guest on the Subscription Stories podcast. Back then, we were […]

  Robbie Baxter brings the subscription-based business model to education and shares how it can benefit from the Membership Economy. The past year has been a difficult one for schools. It sometimes seems like everything’s in flux. Many families have changed strategies. Some have left traditional schools to join neighborhood pods. Others have gone from […]

  Robbie Kellman Baxter shares her latest post on key subscription-based business strategies. This week she covers the new metrics of subscription models. Selling is hard. You have to find the prospects, attract their attention, build their trust, understand their needs and goals, and then get them to sign the agreement. It’s much easier to […]

Umbrex is pleased to welcome Sean O’Toole with Forge.  Sean O’Toole is a Partner at Forge > Outcomes, a growth innovation firm to F1000 companies. Sean specializes in deploying coaching leadership teams through change, building innovation capabilities, and launching new businesses. A former McKinsey consultant, Sean has over 15 years P&L experience with American Express, […]