Does your sales copy fail to connect to customers and gain leads? Kedar Gharpure shares an article that may help you improve your B2B sales story. #Price can often be the first casualty as companies compete in markets shrinking due to #COVID19. However, now more than ever, it is essential to compete on value and not just on price. In the previous articles we spoke about how companies have avoided a race to the bottom on price by adopting a…

Umbrex is pleased to welcome Olga Belousova. Olga is independent consultant located in France and combining business consulting with her art project. Olga is focused on services to local and international small and medium enterprises. She spent 2 years in Booz and Roland Berger as a consultant, prior to moving into management consulting Olga gained over 20 years of industry experience and received her MBA from Fuqua school of business. Passionate about initiating and developing strong business relationships, Olga has particular…

Umbrex is pleased to welcome Stepan Chrz.  Before joining a data consultancy boutique as a Chief Commercial Officer, Stepan worked at McKinsey’s Prague office with a focus on strategy, transformations and B2B sales. He worked on 5 continents with clients spanning from light and heavy industry to telecoms and banks to online classifieds. Stepan holds a doctoral degree in theoretical economics from Charles University and an MBA from Cambridge. Outside work, Stepan is an outdoor enthusiast and a backpacker. During…

  Geoff Wilson offers a practical process for increasing sales with no tricks or wizardry needed.  The sales function far too often treated like an impenetrable combination of personalities, voodoo, and tradition.  It’s time for that to stop. “I have a theory when it comes to sales.  It goes something like this: Along the way in their executive development, a lot of really smart people develop a disdain for sales as a function.  In some cases, they view sales as…

  Azim Nagree explains which methods of communication work best during a pandemic and why.  When companies ask me how to accelerate sales or improve retention, I tell them a story. I needed to purchase a sign for my wife’s French pastry shop. I spoke with the front desk clerk who said that it would be around $90. A few days later, I got the final quote from the sales person – $265. And with that, I was out. The…

Umbrex is pleased to welcome Andre Martinelli.  André has spent his career helping companies and people grow.  Prior to starting his consulting practice, André was a Director, Go-to-Market for Vista Consulting Group (VCG), the operations arm of Vista Equity Partners. Before that, André was a Managing Director at Blue Ridge Partners, a management consulting firm exclusively focused on helping companies accelerate profitable revenue growth. In both roles, André worked with portfolio company CEOs and Chief Revenue Officers to develop go-to-market…