Eli Diament from Azurite Consulting shares an invaluable article on the seven rules of thumb to unleash the value of primary data and supercharge your B2B survey research insight. “Is your research provider consistently delivering high-quality respondents, insightful results, and thought leadership? Does it generate the information you need to answer your client’s most pressing questions? If not, you’re missing a major opportunity to gain a competitive edge. While anyone can create a simple survey using today’s user-friendly online polling…