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B2B research

B2B research

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Eli Diament shares an article on the value of intelligently-gathered data and why bad data is harmful. Today’s investment decisions are driven by data. From signals like market share and industry growth to more detailed information about buyer sentiment and brand or product positioning, the right data can provide a crucial source of competitive advantage. […]

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Eli Diament from Azurite Consulting shares an invaluable article on the seven rules of thumb to unleash the value of primary data and supercharge your B2B survey research insight. “Is your research provider consistently delivering high-quality respondents, insightful results, and thought leadership? Does it generate the information you need to answer your client’s most pressing […]