In this latest post from Robbie Kellman Baxter, she explains the difference between ad revenue and subscription revenue, subscription pricing, valuable content, and advertising in a subscription-based business. I have always encouraged organizations to choose a lane when it comes to pricing. The power of subscriptions is that they are a good way to […]
Umbrex is pleased to welcome Shubu Mitra with MarCaps. Shubu is COO of MarCaps and is dedicated to helping clients successfully apply industry leading frameworks, tools and processes to design a modern marketing organization and create a capability development plan. Prior to co-founding MarCaps LLC, Shubu led Agile Measurement to assist marketers measure, monitor and […]
