Jayanth Krishnan provides an article that explains how the revised metrics of CLV2.0, inspired by jobs theory, reveals the limitations of customer lifetime value (CLV) metrics and provides better customer insight, consequently lowering your acquisition cost and creating demand.   Abstract:  CLV is a sound quantitative metric provided the data fed to it has a sound basis in customer’s fundamental approach to making choices. CLV2.0 is a revised metric inspired by Jobs theory, that addresses CLV’s limitations in addition…

  This timeless post from Andy Sheppard identifies the strengths and weaknesses of the six most common approaches leaders adopt when instituting change.  A leader has many options when determining what can be improved in their organisation (or organisational unit). The options for determining how to mobilise their organisation to successfully deliver the improvements are more limited. This question of how to change is also often an afterthought: leaders can find themselves well down one of these paths without considering…