Hari A Sripathi

Improving Growth through the Ideal Customer Profile 

Hari Sripathi shares a post on defining the ideal customer profile. How should you define an Ideal Customer Profile? I consulted with an eCommerce disruptor building a curated shopping experience for runners. While generating enormously positive reviews and +7 NPS scores, customer growth still stalled. In fact, they were stuck for 10 months before we […]