David Hensley

A Rebranding Case Study

David Hensley shares a rebranding case study on Birla Tires. Updating Perceptions of Birla Tyres Birla Tyres has been one of India’s leading tyre manufacturers for over 25 years, having been set up in collaboration with Pirelli in the early 1990s. However, while there has been significant recent investment in R&D, new tyres, an enhanced […]

Starting a conversation with a lead can end before it even begins, however, in this article, Guillermo Herbozo shares tips on how to open the customer conversation to engage them and yield results. Most conversations, whether you’re in sales, customer service, retention or any other customer facing position, start with a greeting. Then they move […]