Christophe De Greift shares an article that offers tips on how to focus data analytics on the user.  Alicia and Mateo used to drive to the office and order their purchases from the employee through a handwritten list and cash. The global quarantine changed everything: today they work by videoconference, shop through e-commerce and pay without cash. The generation of data corresponding to this digitization is accelerating at such a rate that the world will probably reach 100 zettabytes of…

  In this evergreen and ever useful post from Christophe de Greift, he provides the key questions an executive should ask a data analyst to ensure they can deliver what is required.  Voice recognition, interview robots, real-time movie recommendations, advanced data analytics are a part of our everyday lives and cannot be ignored by the 21st century manager. The potential benefits for the company are found along the chain of value, from purchases to after-sales, through talent management. To reap…

  Christophe De Greift provides a post designed to help you get it right with these five tips for a more data-driven 2021. 2020 accelerated several trends and one of them is the need to be ‘data-driven’ in decision making. From vaccine testing to last-mile logistics in e-commerce, data analytics is part of the path to making the right decision and generating value. Having collaborated and talked with dozens of Peruvian companies this year on their greatest analytical challenges, I…

  Christophe De Greift explains why now is the time to plan your analytics transformation, why you should, and the first step to take. Artificial intelligence is a relatively young discipline in companies and in constant evolution. However, the experience of pioneering companies in various sectors and continents confirms their high value generation when accompanied by a true transformation of the company. Those who have not yet internalized their analytical transformation plan should start now to be able to arrive…

  Christophe De Greift shares an article that contradicts popular culture and redefines the image of the data scientist.  The ‘sexiest profession of the 21st century,’ named in 2012 by the Harvard Business Review to define the Data Scientist, has gone through various emotional states lately, depending on its field of action. Those who support understanding and predicting the health situation are heroes, whose analyzes define life and death questions such as where to send new artificial respirators. On the…

Umbrex is pleased to welcome Christophe De Greift with NEXUSQUANTS. Christophe De Greift has 15 years of experience in management consulting, part of it at The Boston Consulting Group and more recently running his own consulting firm focused on business analytics. Christophe has led 75+ projects in Latin America and Europe and has particular expertise in marketing analytics and supply chain analytics in sectors such as media, finance, logistics, consumer goods, energy and mining. He lives in Lima, Peru with…

  Christophe De Greift identifies the problem of low data literacy and shares four rules that can improve statistical data during COVID-19 and our understanding of the situation.  The world was caught off guard by a new virus that we are still trying to understand. If we turn to official sources to find answers to our questions, we often find graphics that are not very relevant and even misleading about COVID-19. In the era of artificial intelligence and predictive analytics,…