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Cheryl Lim Tam provides a post that explains the benefits of Tundra and highlights a few companies that are using the platform to sell their products. 

Ever wonder what happened to that innovative company you once saw on ABC’s hit show Shark Tank? There’s a good chance it landed a deal, invested in more inventory to meet rising demand, and then went on to set up its wholesale storefront on Tundra.

Tundra is rapidly becoming the number one wholesale destination for the best brands, and that includes successful Shark Tank alums. After all, these savvy entrepreneurs know a good business opportunity when they see it. According to Regan Kelaher and Shannon Zappala, founders of Goverre (Shark Tank season 8), ‘Tundra is fantastic because it helps us reach retailers that we couldn’t reach through other traditional sales channels. There are no fees, and they make the whole process seamless, from processing orders to receiving payments.’

Retailers browsing on Tundra can bring a whole range of ‘As Seen on Shark Tank’ products to their store — from kid-friendly tableware to innovative gadgets that make everyone’s life easier. Here are seven successful Shark Tank brands you can find on Tundra today.

 

Read the full post, 7 brands that went from the Shark Tank to Tundra, on Medium.

 

 

Cheryl Lim Tan takes a look at how the COVID-19 virus has affected what consumers are buying after the initial panic purchases.

Let’s see how the stay-at-home economy is stacking up.

The American consumer has until very recently, powered close to 70% of GDP. As we settle into what may be a few months of a nationwide stay-at-home order due to COVID-19, a very different looking consumer is emerging — in yoga pants, and in desperate need of a haircut / dye job / triple latte.

So yes, we already know people have stocked up on toilet paper and hand sanitizer. But after the initial panic-buying wears off and we settle into this coronavirus-induced new normal, what else will this new consumer be purchasing?

 

The hierarchy of needs include:

  • Survival
  • Services
  • Home Office/School
  • Self-entertainment
  • Self-fulfilment

 

Read the full article, What is that socially-distant consumer buying these days?, on Medium