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This article from Karthik Rajagopalan’s company blog introduces a type of machine learning that may provide solutions for some traditional optimization problems such as inventory optimization and supply chain optimization.

The field of artificial intelligence is slowly beginning to permeate our lives. Computers and other machines are being endowed with intelligence through a process called machine learning. One particular type of machine learning that is of interest to us here in Paramis Digital is Reinforcement Learning (RL), which has been quite successful in a limited number of applications like teaching computers how to play video games and teaching robots how to perform certain activities.

Supervised learning uses data with input and labeled output and learns the relationship between them. Unsupervised learning, on the other hand, works on unlabeled data and is generally used for pattern detection. It is not uncommon to find applications that use a combination of the two methods. In reinforcement learning an agent, say a robot, learns to perform activities in an environment to accomplish a specified goal. The agent learns by performing various activities, collecting feedback from the environment in response to the activities and evaluating the feedback. The key part of this learning method is the reward mechanism, a mathematical construct, which rewards the agent for performing activities that will move it towards and eventually accomplish the goal. The agent is also punished for performing activities that detract it from accomplishing its goals.

 

Read the full article, Reinforcement Learning, on the Paramis Digital website.

 

Karthik Rajagopalan’s company blog explains how machine learning models can facilitate a deeper understanding of the drivers of churn, leading to better solutions that can help customer retention for subscription businesses.

Subscriptions have been around for a very long time. Having come a long way from the hire-for-purchase model introduced by the Singer sewing machine company, the past few decades saw the emergence of memberships in retail, health clubs, and monthly subscriptions to services like telephone and cable television. More recently, the recurring revenue model has been pushed forward by e-commerce and software-as-a-service (SaaS) businesses with the introduction of services for streaming media, connected home, connected car, gaming, etc. According to the Subscription economy index (SEI), the subscription economy has grown by nearly 300% over the last 7 years and is also increasingly correlated with traditional economy, a significant yet not so surprising development.

 

Topics covered in this article include:

-Churn model

-Churn rate

-Customer longterm value

-Promotion campaigns

 

Read the full article, AI augmented retention program is a must for subscription businesses, on the Paramis Digital website.