Matt Egol shares an article he co-authored with Mary Beth McEuen, and Emily Falk that explains how a marketing strategy informed by neuroscience can help companies enhance customer engagement and make better use of social media tools. It was love at first sight for Nathan Aaron. The North Carolina graphic artist, illustrator, and social media proprietor first saw Method Inc.’s high-style, environmentally conscious household cleaning products on display in his local Target store. He was smitten. “What caught my attention…

Umbrex is pleased to welcome Matthew Egol with JourneySpark Consulting. A partner at PwC Strategy& for more than 15 years, Matt is a recognized thought leader in the experience management space. Since leaving PwC, he launched JourneySpark Consulting to help clients on their company journeys to be more customer-driven. Matt is also a subject matter expert with the Modern Marketing Association, helping them engage their membership to accelerate value from their investments in customer experience. Matt has worked across a…

Matthew Egol shares a company blog post on how new companies use innovative approaches to scale their business models and build their distinctive cultures. Emerging companies are disrupting industries from food and beverages to health and beauty to fintech, with growth across categories fueled by startup brands taking share from incumbents. In response, larger companies are forced to emulate lean startup principles or pay a premium to buy these challengers. At the same time, emerging companies face their own distinctive…