Marie-Pierre Schickel shares an older but always relevant post on the value (or lack of) gimmicks in marketing. “Julien Mcdonald and the McDonalds burger. It was in my inbox this coming from TrendWatching’s “Innovation of the Day”. Of course, we also know of Venice film festivals and other red carpets with fast fashion-dressed celebrities, collaboration bridging Couture and everyday clothes, Balenciaga and the Ikea bag. And also teens with fake cracked iPhone covers. We have long welcomed in our consumer…

Umbrex is pleased to welcome Marie-Pierre Schickel as Independent Consultant. Marie-Pierre describes her practice: I have worked in Strategy Consulting for Bain & Co, then Marketing & Brand Management, Post-Graduate Design Education and more recently within the ecosystem of Italian Innovative Start-Ups. With a Graduate degree in Economics from ESSEC Business School and a Master in Business Design from Domus Academy, I have developed a strong conviction that to create meaningful and viable businesses, we must combine a deep empathy for…