Anastasia Ksenofontova shares an article designed to help overcome and improve perceived divisions between sales and production departments. Salespeople sell what they know rather than what the clients need. They use personal connections rather than industrial or functional competencies to close the deals. Salespeople do not fully understand the products they are selling. On the other hand, production or service delivery cannot provide what the salespeople have promised. Technicians do not know how to talk to customers. The production/service delivery…

In this article, Anastasia Ksenofontova explains why studying both the relationship and transactional insights of your B2B customers is the first step in establishing customer success.  In the B2B world, salespeople are traditionally the only reliable source of information about customers. Conversely, salespeople consider the marketing function to be out of touch with reality. Product specialists are seen as too technical to communicate directly with key customer decision-makers. The customer success function is either absent or spread out among various…

Anastasia Ksenofontova shares an article on the competition between sales and production teams and how consulting partners can combine the competencies of both departments. Salespeople sell what they know rather than what the clients need. They use personal connections rather than industrial or functional competencies to close the deals. Salespeople do not fully understand the products they are selling. On the other hand, production or service delivery cannot provide what the salespeople have promised. Technicians do not know how to…