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In this article, Larry Gorkin shares a few ideas on how to win in fast-changing markets. IBM’s recent third-quarter earnings announcement was full of bad news. Profits were far below expectations, revenues continued an ongoing decline, and the company said it would not meet its widely promoted profit target for 2015. Wall Street sent IBM shares down -10%. These results reflect IBM’s below par response to major shifts impacting the overall IT market. The story highlights the challenges of sustaining…