Hari Sripathi explores the reasons a company should consider expanding into a global market.  Companies, in particular, those headquartered in large domestic markets such as the US, China and India, often tend to wonder out loud why, if at all, it is necessary to grow globally? While it is definitely appealing to build a global brand, many bottomline focused companies prefer taking the safe route of competing only at home. The various complexities of growing internationally further convince executives to…

In this article, Hari Sripathi explores the pros and cons of the carsharing model with a focus on Truro. Back in 2018, I wrote about the fundamental flaws in the dominant carsharing models of the day – Zipcar and Getaround. Specifically; Renting out a car multiple times a day is more costly than just once a day. The costs of cleaning a car multiple times alone, made the economics unfeasible. The cars had to be scrupulously clean and well maintained….

In this article, Hari Sripathi asks if growing globally is the right move for your business. Companies, in particular, those headquartered in large domestic markets such as the US, China and India, often tend to wonder out loud why, if at all, it is necessary to grow globally? While it is definitely appealing to build a global brand, many bottomline focused companies prefer taking the safe route of competing only at home. The various complexities of growing internationally further convince…

Hari Sripathi shares an article on how Waymo (formerly known as the Google self-driving car project) will monetize and scale their business. Autonomous driving will be huge a beneficiary of the lingering effects of social distancing. Just as with e-Commerce for grocery, telemedicine and video conferencing, the pandemic has lowered one of the biggest, most significant costs for innovative companies – customer education. Customers will now be increasingly supportive of avoiding contact with strangers. Waymo, being the world’s leading consumer…

Umbrex is pleased to welcome Hari A Sripathi with Find Product Market Fit. Hari is an expert on product led growth for consumer industries. He spent 6 years as a Management Consultant at Strategy&, Booz and Company after which he led corporate strategy at PepsiCo and Avis Car Rental. His areas of core expertise areas include discovering and delivering on breakthrough innovation, new market entry and revenue optimization. Hari currently runs his own boutique practice focused on helping growth stage companies…